maturethinking

Avoiding social isolation in older people – what works

evergreen — Wed, 19 Oct 2011 23:33:02 +0000

Forum to be held November 14th- don’t miss it!

The forum will include a major focus on CALD community issues, transport, mental health, housing, technology, local government support, lifelong learning, intergenerational
opportunities and community services. Some of the speakers for the day include:

The Hon David Davis - Victorian Minister for Ageing
Dr Gerry Naughtin - CEO, Mind Australia
Mr. Ian Yates AM- CEO, COTA Australia
Dr Heather Whea t- Secretary Life Activities Clubs

Win your age in cash

evergreen — Fri, 07 Oct 2011 01:24:44 +0000

Cool Country Fun Run

http://mumbrella.com.au/evergreen-revamps-discriminatory-fun-run-so-older-runners-can-win-their-age-in-cash-60074

Seniors rocked it last night

evergreen — Fri, 07 Oct 2011 00:18:34 +0000

Last night I was at the Greatest Variety Show for seniors. There was a diverse range of acts, I especially liked the comedian Edith who had the crowd in stitches with her no nonsense approach to ageing. She talked about sex (or lack off it) bowel movements and the benefits of adding a liner to your incontinence pads, so you could have the extra cup of coffee when you’re out for the day.

During the second half of the show the dance floor was full with great music from Dr Rock. It was interesting to observe a much younger attitude in seniors now. I was talking to Lindsay Doig from Life Activities Clubs and he said their membership is increasing with people transitioning from work to retirement but still wanting interesting activities to do. Retirement sounds negative, a bit like you are winding down, yet the opposite seems to be true of today’s seniors, they are winding-up.

Seniors rock the floor

Advertising to boomer women

evergreen — Sun, 18 Sep 2011 07:41:04 +0000

The Evergreen Report 2008 Research with 8 groups of women aged 50 to 80 on what they like and hate about advertising. One strong theme was their passion for well-being products, not just to look good, but their desire to stay healthy so they will not to be a burden to their kids. Free copy of the report attached.

Technology the boomers

evergreen — Sun, 18 Sep 2011 07:21:23 +0000

C2 Newsletter A great report from our partners at Continuum Crew, this newsletter with a focus on boomers love of technology. Continuum is a fellow founding member of the International Mature Marketing Network. http://immn.org.au